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How Outdoor Lighting Benefits Your Property

Aerial shot of retail store parking lot at night

Outdoor lighting is essential to any commercial property, regardless of the industry. It provides aesthetic appeal and has a range of benefits that can enhance your property’s functionality, safety, and overall value. This blog post will explore the various benefits of outdoor lighting for commercial properties.

Customer Safety

As a business owner, the safety of your customers should be a top priority. A well-lit parking lot and entrance will make customers feel more comfortable and secure when visiting your property after dark. In addition, bright lighting can deter criminal activity, reducing the risk of accidents, theft, or vandalism.

Employee Safety

In addition to customer safety, outdoor lighting can also improve the safety of your employees. If your staff works after hours, such as in a warehouse or manufacturing facility, proper lighting is essential to reduce the risk of workplace accidents. Adequate lighting also allows employees to see potential hazards and avoid accidents that could lead to injury and increased liability.

Outdoor LED lighting fixture

Avoiding Hazards

Outdoor lighting can help identify potential hazards such as potholes, tree roots, uneven surfaces, or debris that may be hazardous for customers or employees. Further, during the winter, patches of ice or black ice can be difficult to see without bright lighting. Proper lighting can prevent accidents and help protect against potential liability claims.

Curb Appeal

First impressions are crucial in the business world, and the appearance of your property can significantly impact your brand perception. Outdoor lighting can enhance the overall aesthetic appeal of your property, making it more attractive and welcoming to customers. Illuminating architectural features, gardens, and landscaping can add depth and dimension, making your property stand out from the competition.

Brand Awareness with Outdoor Signs

Effective branding is vital for any business; outdoor lighting can help you achieve brand recognition. You can increase brand awareness and visibility by illuminating your business signs, logos, and slogans. Your business will be more easily recognizable from the road, making it more convenient for customers to find your property.

Outdoor Events

Outdoor events are an excellent way to attract customers and promote your brand. If you already have sufficient outdoor lighting around your property, you’ll be better off if you ever choose to host an outdoor event. Whether it’s a music festival, food truck gathering, or seasonal celebration, outdoor lighting can create a festive atmosphere, enhancing the overall experience for attendees. Proper lighting can also increase visibility and ensure the safety of your guests, especially during evening events. And, outdoor events in your parking lot or a grassy area by your building can save money on renting a separate venue. 

String of LED lights

Holiday Lighting

Holiday lighting is a great way to showcase your business’s festive spirit during the holiday season. Adding outdoor lighting can create an inviting and memorable experience for your customers, boosting your brand image and increasing customer loyalty. Whether twinkling lights or illuminated holiday displays, outdoor lighting can help attract more customers to your business. If you already have suitable outdoor lighting and fixtures, you can attach some festive holiday lights near the exterior of the building. 

Outdoor lighting is essential for commercial properties, providing a range of benefits that enhance functionality, safety, and overall value. From customer and employee safety to branding and curb appeal, outdoor lighting is an investment that can yield significant returns for your business. 

Work With Starbeam Lighting

One of the things that our clients appreciate most about us is that we never take a cookie-cutter approach. No matter the space, the lighting style, the budget, the location, the natural light, and the aesthetic, we help you optimize outcomes with the best lighting solutions on the market. There is a reason we have been the go-to lighting solution in Greater St. Louis for years. Contact us today to learn more!